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Engine · Company dashboard

Every dashboard you have, on one page.

Your PMS has a dashboard. So does every channel, your review tool, and your accountant. None of them agree, and Monday morning means eight tabs. This engine rolls them into one weekly scorecard — every number with an owner, a target, and an on-track / off-track answer. Below: the dashboard itself, modeled on the one Roam Free runs its own operation on.

5+
Systems rolled into one page
1 /wk
Meeting it's built for
100%
Metrics with an owner & target
0
Numbers retyped by hand

The worked example

Monday morning, one tab

Synthetic numbers, real structure — these are the sections Roam Free reviews weekly. Yours get tailored in the first setup session, under your brand.

app.yourbrand.com/scorecard
Your Brand OS
Scorecard
Properties
Revenue
Channels
Reviews
Messaging
Owners
All numbers sync nightly from your PMS, channels, reviews, messaging, and accounting. Nothing is retyped.

Weekly scorecard

Week of Jul 13✓ synced 6:00 AM
Occupancy · T30
78%
▲ 3 pts wk/wk
RevPAR · T30
$214
▲ $9 wk/wk
Forward booked · 60d
54%
▼ 2 pts vs target
Avg rating · month
4.87
▲ 0.03 mo/mo

Occupancy, trailing 12 weeks

Portfolio occupancy vs the 75% target line

90% 75% 60% target 75% Occupancy by week Week of Jul 13 · 78% 78% AprMay–JunJul

Revenue mix by channel · June

Direct is the margin lever — it grew again

Airbnb Airbnb · 51% 51% Vrbo Vrbo · 27% 27% Direct Direct · 22% 22% 0%50%
AirbnbVrboDirect
MetricThis weekTargetStatus
Revenue & portfolioOwner: GM
Forward booked, next 60d54%≥ 60%Off track
RevPAR, trailing 30d$214≥ $200On track
Guest experienceOwner: Guest ops lead
Median first-response time3.2 min≤ 5 minOn track
AI-answered without escalation86%≥ 80%On track
Channels & marketOwner: Revenue manager
ADR vs comp set−4%≥ marketOff track
Direct revenue share22%≥ 20%On track
OperationsOwner: Ops lead
Turnovers completed on time97%≥ 95%On track

Off track isn't a mystery — it's a click

Every red metric drills down to the listings, dates, and channels behind it. "Forward booked 54%" opens to the 11 homes carrying the gap and the 3 weekends causing it — so the weekly meeting spends its time on the fix, not the diagnosis.

Why it works

01

Pulled, never retyped

Numbers sync from the source systems on a schedule. Nobody pastes into a spreadsheet on Sunday night, and no number is a week stale.

02

An owner on every line

Each metric belongs to a person with a target. On track or off track is decided by the data — not by whoever tells the story best.

03

Built for the weekly meeting

The page is the agenda: review the reds, drill into why, assign the fix. Roam Free runs its own leadership meeting on exactly this structure.

04

Owner-ready by product

The same verified numbers roll up into per-owner views — so owner reporting stops being a monthly copy-paste project.

Runs on your verified fact base. Portfolio metadata — homes, sleeps, permits, amenities — comes from the record built in the four steps, so every rollup slices correctly from day one. Talk about turning it on